Tinder launches dual date feature to swipe with your BFF

Today, Tinder introduced Double Date, a feature that allows users to pair with friends and match other pairs. Users in the U.S. can try it out immediately and plan a global launch next month. (Some online Tinder users have discovered the dual date feature.)

It works as follows: Click the Double Date icon (two smiling emojis) in the upper right corner of the home screen and invite up to three friends to “pair”. You can then scroll through the configuration file like other pairs.

In the settings, you can choose whether to prioritize double dates or view them completely. Depending on the user’s video, you can also choose whether to appear in a friend’s profile or your friend appears on your profile.

Double Date builds Matchmaker on the Tinder feature, which enables loved ones to recommend profiles and share my dates, which allow users to do this with friends and family.

In 2025 internal data, women who tested double dates were three times more likely to like a pair than a single profile. People using the feature reported in a press release that people using the feature also had significantly higher game rates.

Individual users send 35% of messages in a double date conversation compared to typical one-to-one chat. Almost 15% of users who accept double date invitations are new to Tinder or have recently reactivated their account.

In the test, nearly 90% of the two-date profiles came from users under the age of 29. (As of 2024, half of Tinder users are obviously Gen Z.) This feature may involve upcoming CEO Spencer Rascoff’s plan to change Tinder and its reputation to attract more Gen Z. Rascoff hopes the app gets rid of its hook-up reputation because young people have less sexual behavior than previous generations.

Rascoff also instills in Tinder’s “product principles”, one of which is “less likes, better types”. On LinkedIn, Rascoff wrote: “Users don’t want more games, they want better games… We are building smarter experiences that surface at the right time.”

Tinder has also recently become the headlines for testing high preferences as a paid feature, reinspiring long-term internet discussions about height and dating.