Coinbase CEO Brian Armstrong says Bitcoin and crypto will be in everyone’s 401(k)

Coinbase CEO Brian Armstrong not only celebrates his company’s inclusion in the S&P 500, but also predicts a major shift in the way Americans invest in retirement. After the announcement on May 12, Armstrong said in an interview with CNBC that cryptocurrencies like Bitcoin “will be part of everyone’s 401(k)”.
The comment comes after news that Coinbase will be officially added to the S&P 500 on May 19 and replaced Discover Financial Services after its merger with Capital One. While the list itself is a milestone for the company, Armstrong made it clear that its wider impact will be felt in the daily retirement records of investors.
“Cryptocurrency will stay here,” Armstrong declared. “We are excited to be included in the S&P 500.” He noted that Coinbase’s inclusion in the index opened the door for passive exposure to crypto plans, as many 401(k) funds tracked the S&P 500, which will now include Coinbase Stock by default.
Armstrong’s speech reflects an increasing belief in the cryptocurrency industry that digital assets are shifting from speculative side-contracting to core financial planning tools. With Bitcoin ETFs attraction, and companies such as Coinbase are folded into traditional financial indices, Armstrong believes the wall between cryptocurrencies and mainstream finance is rapidly collapsing.
“It proves the hard work of our employees, investors, and thanks our clients,” Armstrong said. With a more optimistic attitude in the field, his comments were brought to light as U.S. policy changed under a closer administration led by President Donald Trump.
Armstrong’s prediction follows similar remarks from Eric Trump earlier this year, who warned that banks that are reluctant to accept cryptocurrencies will “death within 10 years.” Now, with Coinbase’s S&P 500 S&P entrance and Armstrong’s 401(k) forecast, the message is clear: digital assets are becoming the foundation.
Whether through ETFs, index fund exposure or direct allocation, Armstrong stresses the increasing integration of Bitcoin into American retirement plans and traditional finances.