Video game retailer GameStop bought 4,710 bitcoins worth about $513 million, marking another major company’s entry into Bitcoin Treasury bills as the company accelerates its trend of adding bitcoins in 2025.
The company announced the acquisition through X on Wednesday, but did not disclose specific details about when the purchase or the average price paid for each coin. The move comes after GameStop announced plans to adopt a Bitcoin treasury strategy in March, including $1.3 billion convertible premium notes to fund Bitcoin purchases.
GameStop’s Bitcoin procurement represents a strategic shift in the company’s financial management, following the script established by the company such as strategy.
Within the surge in corporate Bitcoin adoption, purchase purchases are more than 50 companies that announced Bitcoin Treasury plans in the first five months of 2025. Recent contestants include 21 Capital, Effort, H100 Group, etc.
The announcement allowed GameStop stock to grow 4.4% in previous market transactions, while Bitcoin traded close to $108,900. As of February 1, the company reported $4.78 billion in cash and sales of securities, indicating that the Bitcoin investment accounts for about 10.7% of its current assets.
The move follows similar treasury diversification strategies from other major companies, including Tesla’s 1.25 billion bitcoin holdings and the latest announcement from Trump’s Media and Technology Group, with plans to raise $2.5 billion in bitcoin purchases.
At press time, Bitcoin was trading at $108,900 in the past 24 hours, down 0.68% in the past 24 hours as the market handles such a significant institutional development and its impact on the wider company’s adoption of Bitcoin as a fiscal asset.
