Norwegian listed company K33 AB buys new Bitcoin library strategy for 10 BTC

Digital asset brokerage and research firm K33 AB (Publ) announced that it has completed its first acquisition of Bitcoin for its new Bitcoin treasury strategy, buying 10 BTC for approximately SEK 10 million.
Today’s purchase is the first deal for K33 to announce that it will purchase its Bitcoin Treasury strategy’s SECE SEK 60 million SEK.
“We expect Bitcoin to be the best performing asset in the coming years and will build our balance sheet in Bitcoin,” said the CEO of K33 Torbjorn Bull Jenssen. “This will give K33 direct exposure to Bitcoin prices and unlock strong synergy through our brokerage operations. Our ambition is to build a balance of at least 1000 BTC over time and then expand from there.”
In K33’s Q1 2025 report and strategic outlook demonstration. Torbjorn Jenssen mentioned that “The US BTC ETF is the most successful ETF launch in history. It acquires more capital than 20 years of capital in just one year.”
Jansen also said K33 is working with other Bitcoin Treasury companies in Nordics and hopes to use its finance ministry as the basis for providing new services, such as Bitcoin-backed loans.
“For K33, Bitcoin is not only a high-crime asset, but also a strategic enabler,” he said. “With a considerable BTC reserve, we will be able to strengthen our financial position while unlocking new revenue streams, product capabilities and partnerships.”
Bitcoin will be the best performing asset in the next decade, and my goal for K33 is to unlock strong operational synergy through our brokerage operations,” X.
Bitcoin Treasury holdings have become a trend for companies in 2025. There are about 217 companies and public entities holding Bitcoin on their balance sheets now.
Last week, at the 2025 Bitcoin conference in Las Vegas, the CEO of GameStop Ryan Cohen announced that GameStop purchased 4,710 bitcoins worth approximately $505 million, marking another major company entering Bitcoin Khazan Holdings.
“If the paper is correct, then Bitcoin and gold may also be a hedge against global currency depreciation and systemic risks. Bitcoin Bitcoin has a unique advantage over gold,” said David Bailey, CEO of GameStop Ryan Cohen.