Brazil’s Méliuz boldly added bitcoin to its corporate finance ministry. The fintech company is the first in the country, spending $28.4 million to buy 274.52 BTC, with an average price of $103,604. Now, its stash is 320 BTC and is worth more than $33 million today.
Shareholders give green light
On May 15, investors at the Merriz conference voted in favor of turning the company into a Bitcoin finance company. A clear majority supported the program. Méliuz executive chairman Israel Salmen confirmed the move on social media platforms.
The company said this strategy will be at the heart of how to run its financial position from now on.
A historic day! Most of our shareholders have approved Méliuz’s transformation into the first Bitcoin finance company listed in Brazil.
Today, we take another step forward:
Get 274.52 BTC for $28.4 million
Average price: $103,604
Achieving BTC production… pic.twitter.com/y12jlkww6n— Israel Salmen (@israelsalmen) May 15, 2025
Focus on Bitcoin per share
Méliuz plans to increase its Bitcoin holdings through cash generation, smart company structure and selective use of financial instruments. It has purchased BTC for the first time on March 6, 2025.
Now, each share has more encryption selectivity. The company hopes to see its BTC per share growth as a way to manage inflation and the risk of the Brazilian Royal swing.
Balance rewards and risks
Bitcoin can jump or fall by 20-30% in a few weeks. This volatility will appear directly in Merits’ profit and loss. A price increase may raise the stock, but a sudden drop may scare cautious investors.
Méliuz said it will avoid future purchases to avoid large market transfers. Still, accounting rules surrounding Brazilian companies’ cryptocurrencies are forming. Any surprise there could be shaken.
A scenic view of Brazil. Image: BHTP
Companions follow BTC
This does not happen in a vacuum. The U.S.-listed company DaydayCook snapped up 100 BTC and hopes to hit 500 BTC in six months and 5,000 BTC in three years. In Bahrain, the Abraaj Restaurant Group quietly added 5 BTC to its books.
Even in the United States, there is talk about creating a national Bitcoin protected area. Companies around the world seem to see not only Bitcoin as a transaction, but are also a core part of their financial scripts.
In the coming months, everyone’s eyes have been focused on the ups and downs of Méliuz Weathers Bitcoin. Will shareholders applaud the rise of BTC per share? Or will they become uneasy if prices fall?
The answer can shape how other emerging market companies view cryptocurrencies in the treasury.
Featured images from Unsplash, charts for TradingView
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