Coinbase announces Bitcoin Reward Credit Cards that deliver up to 4% of BTC to return everything
Coinbase partnered with American Express to launch its first-ever branded credit card, which will be launched this fall. Called the Coinbase One card, it is only available to the US members of the platform’s monthly subscription service Coinbase One. The card will offer 2% to 4% of Bitcoin on daily purchases and receive an American Express allowance.
This is Coinbase’s first product, which previously only offers prepayment cards with Visa in 2020.
“We think the combination of Coinbase and Crypto and strong support from American Express, the card provides an excellent combination of what is currently looking for,” said Will Stredwick, head of American Express’s Global Network Services at Coinbase Global Network Services in New York.
The card is part of the greater driving force behind Coinbase’s promotion to expand its subscription-based services. Coinbase One is priced at $29.99 per month, including zero transaction fees, higher storage incentives and customer support allowances. The company has also announced a cheap version (Coinbase Basic), which is $4.99 per month or $49.99 per year, with fewer features.
Coinbase’s subscription business is growing rapidly. It received $698.1 million in the first quarter of 2025, while transaction revenue was $1.26 billion. Andrew Jeffrey, an analyst at William Blair, said this recurring revenue is a big reason why long-term investors stick to stocks.
Coinbase, launched in 2023, now has over one million members. The company has been steadily developing its ecosystem using products such as basic developer platforms and self-customer wallets.
The company has long positioned Bitcoin at the center of its strategy – providing BTC custody services to institutions, supporting Bitcoin ETFs, integrating Bitcoin rewards into its products, and actively advocating Bitcoin-friendly regulation in Washington. Coinbase also directly supports Bitcoin development through funding grants and engineering support. As the largest publicly traded crypto exchange in the United States, Coinbase continues to use Bitcoin as not only as an asset to form the basis of its long-term vision.
