Competition Report: More singles are using AI so far

In the online landscape where AI is everywhere, including dating apps, it’s not shocking that some singles use AI to meet with partners.
According to Match’s latest single study in the United States, just 26% of singles use artificial intelligence to improve their dating life. This is 333% higher than in 2024.
The survey says most Z will marry AI.
Match and Kinsey Institute surveyed 5,000 U.S. singles between the ages of 18 and 98. According to the report, nearly half of Gen Z singles have used AI in their dating lives, whether it’s better to make their profile or information, or to screen for compatibility. Of all singles, 44% said they wanted AI to help filter matches, while 40% wanted to help create the perfect dating profile.
According to the report, nearly half of Gen Z singles have used AI in their dating lives, whether it’s better to create profiles or information, or to screen for compatibility.
Meanwhile, 44% think using AI to change photos is a spoiler, while 36% think using AI to have conversations is a transaction. Earlier this year, some Daters Mashable talked to it, believing that AI shouldn’t be used in dating at all because it’s unwise, but others see it as another tool for trading.
“AI doesn’t replace intimacy, it gives the singles an advantage,” said Dr. Amanda Gesselman, psychologist at Kinsey and director of sexual and relationship science at Match. “It can bring tools of clarity and efficiency to a generation.”
Mashable Trend Report
Although Gesselman said AI did not replace intimacy, Match found that 16% of singles interacted with AI as romantic partners. That soared to 33% of Gen Z, followed by 23% of millennials. A different, mismatched survey compared to April found that one in 10 Gen Z members would marry AI. An expert told Mashable at the time that it made sense given that young people were digital natives, but it had risks. Some researchers say AI peers are dangerous for minors because they can develop emotional dependence on them.
It seems that singles tend to be both technology and romance. Seven out of 10 respondents said they believe in fate in their relationships, and 73% of singles believe in love forever. The belief in love at first sight has increased to 60%, up from 34% in 2014.
But people may not actually see this playing IRL. Thirty-nine percent of singles say they don’t know anyone in their lives representing “relationship goals.” People are looking for social media ideas about modern love.
“Reality shows and Instagram make love more like the reel of highlights,” Gesselman said. “The pressure of finding the perfect thing can be paralyzed.”
Reality TV, Instagram and AI. 45% of survey respondents said that AI partners make them feel more aware, and active Japanese are three times more likely to be three times more likely than inactive big players to turn to AI for company. 40% say there is an AI boyfriend or girlfriend cheating – this debate is a debate that Mashable masters.
But if the AI ”understands” them, does the Daters even want a human companion? We may have to wait for the 2026 investigation to know.
See more findings for singles in the United States.
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