In the summer competition festival, you must not only do your best, but also work hard
After a PlayStation showcase earlier this week, the summer’s annual video game promotion tour kicked off, showing off as the name of the two-hour Summer Game Festival, which featured teasing, sequels and brand new games.
Both have worked hard to step up for the courses of SGF and host Geoff Keighley as the once-glorious trade show E3 King fades away. But this year, even Splitgate 2 Developers walk on stage on stage “Hats that make FPS great again” (really) before Smacktalking” same) call of Duty” and reveals his shooter’s battle contest mode.
A lot of weirdness is because the gaming industry is experiencing it. It has been more than a week since EA killed Black Panther Games and developer Cliffhanger, and the industry has only continued to lay off employees since then. Time has stopped, no one, and sometimes even every hour has been reduced by dozens or hundreds since 2023. We think it’s just “surviving” TIL ’25” in 2023 or 2024, now dying with the blink of an eye of the game and its studio. Plus it feels like a weird Nintendo Switch 2 launch, the U.S. government has gone through another round of nonsense, and of course, this trade show is trendy.
Other factors of this weird feeling are attributed entirely to the festival of summer competitions. When the industry is chasing trends, when the industry is chasing trends compared to such activities, there are many souls, roguelikes and Roguelikes and Space, competitive and extracted varieties. The popularity of both genres seems to be on the audience and reminds us how easily we are tired of what we once loved. Compared to PlayStation’s display cabinet earlier this week, SGF isn’t quite consistent in what it offers: Resident Evil Requiem and Wu-Tang: The Rise of the Deception It was a pleasant climax, and other trailers seemed polite or did not really land.
What’s even more problematic is that for five years, the Summer Competition Festival still feels like I don’t have my true identity, which is beyond the extension of the final competition award of the year. These rituals and accompanying games reveal that, thanks to musical performances, the appearance of celebrities, and the often pleasing puppet gag, have a vastly different energy. Without these, SGF wouldn’t feel too “interesting” due to the lack of better words. It wants to be an E3, but the large press we adjust for this can sometimes be awful them It seems to be interesting. This is not the case, because publishers all have their own instability, more routine displays, and don’t want to be considered disrespectful to the media and listeners, but he’s happy to get recognition but not bring criticism.
Previously, Keighley was stuck in trouble for failing to correctly acknowledge the industry’s struggles or in a clumsy way. This year’s summer game event debuted with him, highlighting the best-selling games currently in 2025, some of which come from teams that are much smaller than your average Triple-A studio. Adventure 33 is the biggest and worst criminal of this “honor”; since the RPG showcased and launched, it has been known as the Victory developer, with dozens of decimals. But its seven-minute credits suggest that it’s not a true story: Yes, Sandfall has 33 or 34 employees, but it also has third-party animators, QA contractors and localization (and more!), which helps to get a great debut title.
Keighley’s emphasis on those small teams – a man had a fight with the help of nine of his friends! – In a bad time of both, the fiery divide between independent and Triple-A developers may fully recognize the extra fuel. With ongoing layoffs and increasing player harassment, the narrative surrounding game development (and who makes it) is bad enough that this could exacerbate things. It’s the best moment to represent the double-edged sword of the summer game festival and this particular industry figure: sooner or later, in all the glitter and celebration this window, this window is available to someone putting his feet in their mouths to ache.
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