This massive live sports screen brings you to the best seats in the stadium
Its recent careers include at the Fort Worth Museum of Science and History, where COSM helped the retired Omni Imax Theater at the Texas Museum turn into a 360-degree immersive dome with 12,000 LED panels. This dome has a variety of content, from COSM-produced movies to various educational programs for all ages; for example, the same scaling to entry-level cosmic functions that I saw in the demo are the regular part of programming.
“It’s not just a regular screen. It can do anything and do anything,” said Nikki Diller, vice president of collections, explanations and planning for museums. “People say the sky is the limit. I say the known universe is the limit because it’s part of what our planetarium software can do.”
Like many other entities that use the technology, the Fort Worth Museum is still figuring out the best way to bring it to new audiences. The museum and various other COSM partners have tried many ways, from live band performances to Trivia and Karaoke.
COSM also positioned itself as a central hub in the increasingly immersive entertainment field, which some call “180 video,” a false indicator because many of COSM’s plans occupy more than 180 degrees in the field of view. Since COSM has done all the backend formatting, the platform can be used as a liquidation house for content outside of the giant dome setup.
For example, COSM can easily port its experience to VR. It can also provide off-the-shelf content for a smartphone-based “immersive” experience where users transfer devices to 3D space.
COSM produces many NBA stadium VR gaming experiences that put viewers on the benchmark and central field scorer tables. In terms of combat, the company has been involved in the phone-based experience of UFC and WWE.
The new immersive COSM facilities in Atlanta and Detroit will open in 2026, which will include betting-focused elements due to the legitimacy of sports gambling in Michigan. Terry said the company hopes to announce several other venues in the near future. Those who work with COMM are often very optimistic about the company’s potential.
“I’m bullish on COSM,” Cohen told me. The driving range chain has over 100 locations around the world. “This should at least have a lot of cosm. These things have a much smaller footprint and they are suitable for more places. Any major city with a certain number of people should have COSM.”