Yomi Tejumola, Founder and CEO of Algomarketing – Interview Series

Yomi Tejumola is the founder and CEO of Algomarketing, a company committed to helping corporate teams integrate AI-AI-Extial Walth to drive transformation and unlock growth.

Tejumola has worked with leading global businesses for more than a decade with a background as a data scientist and marketing technology expert to optimize operations, automate workflows and generate data-driven insights. Over time, he observed an increasing challenge: marketing teams are increasingly burdened by administrative tasks that hinder creativity and strategic priorities.

This implementation leads to the creation of algorithmic marketing. The company’s mission is to enable marketing teams to transcend routine execution by providing access to skilled, AI-savvy professionals

Can you share your experience from Google and how it shapes your perspective on AI and machine learning?

My time on Google was transformative. Leading marketing analytics, data science and automation projects, I have witnessed first-hand how smart algorithms can drive smarter decision-making, scale campaign execution, and maximize marketing performance. This exposure to state-of-the-art technology and innovation has influenced my belief in the power of AI for revolutionary marketing.

How did your data science and machine learning background at Google inspire you to launch the algorithm market?

Working at Google has made me focus on the potential of AI and the opportunities that the right talent can provide forward-looking business. Leading initiatives to improve marketing operations with automation and data-driven insights. Realizing that Google only has one Yomi inspired me to build algorithmic marketing to ensure that Google and elsewhere have enough marketing super talent sources. Today, algorithmic marketing operates in 35 countries, deploying the global algos network to marketing operations of large-scale technology brands such as Google, OpenAI and Zoom, ultimately providing deeper insights, faster decision making and streamlined processes that expand operations, grow pipelines and increase productivity. Our Algos team is key to corporate companies that want to do business in the future.

The startup algorithm means I can research a concept that I am passionate about. Creating an “evolution worker” is a real world where professionals can seamlessly and automate AI into their work to achieve exponential growth in productivity and creativity. ”

The focus of algorithmic marketing is to restore workplace joy by automatically repeating marketing tasks. Can you elaborate on how AI and automation change the day-to-day work of marketers?

Artificial intelligence and automation are game-changing targeting marketers, taking over repetitive and time-consuming tasks so they can focus on more strategic and creative activities. AI is not a replacement job, but an improvement job. Roles are developing into more strategic positions, such as SEO experts becoming AI-backed growth strategists, guiding AI to align with business goals. This not only improves efficiency, but also improves job satisfaction by freeing up marketers to engage in more meaningful and influential jobs. It’s not just about working smartly, it’s about making a workday a meaningful journey.

What makes your approach unique compared to your competitors?

Our approach is unique because we provide the team with a talent-friendly solution. We support AI’s B2B marketing talent, “Algos,” which can be seamlessly integrated into the daily operations of enterprise-level businesses. We are also very flexible in this product so we can expand our impact by converging our teams in a variety of different ways to deploy best practices for AI, technology and demand generation.

So, in fact, it’s our people who make us unique! We have such a great person and an amazing culture, which is really special. The people we have at Algo inspired me and drove me every day.

Can you share insights on how AI-driven decisions can change customer journeys, especially through personalized content and predictive analytics?

AI-driven decision-making revolutionizes customer journeys by enabling highly personalized content and predictive analytics. We use AI to analyze customer data and predict future behavior, allowing us to tailor marketing strategies to our individual preferences and needs. This leads to a more relevant and engaging customer experience that drives higher conversion rates and customer satisfaction.

How does Algomarketing’s AI solution integrate into the existing Martech stack and see what benefits does the customer see in terms of ROI and efficiency?

The marketing stack is constantly evolving, and traditional platforms will become back-end tools through AI proxy processing automation. The interaction will make the workflow more intuitive through a natural language interface.

Algorithmically, our AI solution is designed to seamlessly integrate into the existing Martech stack, thereby enhancing its functionality without disrupting the current workflow. Our seamless approach combines AI-driven insights, advanced Martech and Salestech, and exact demand generation to enhance team impact.

Customers see significant benefits, such as AI-powered budgeting tools that are four times more efficient in allocating budgets compared to previous methods.

As AI has traditionally taken on tasks that humans have accomplished more, how do you balance automation with retaining strategic inputs in human creativity and marketing?

Balancing automation with human creativity and strategic investment is crucial. We are entering a new era, where humans and artificial intelligence cooperate to form “evolution workers”. By offloading mundane tasks to AI, we can think and create in new ways that fundamentally change the way we work. I really think that AI should enhance human capabilities, not replace them. By automating repetitive tasks, we free up time to focus marketers on creative and strategic activities. This synergy between AI and human creativity leads to more innovative and effective marketing strategies.

Do you think the next major trend in AI and machine learning will further revolutionize marketing in the next 5 years?

I think one of the most interesting trends we’ve seen is that the traditional workforce model is breaking down. There are skills gaps, flexibility needs, and of course there are AI advancements that continue to reshape the organizational structure. Therefore, for marketing teams who want to stay ahead of their position, agile talent will be the key to longevity and success.

.Finally, as a visionary entrepreneur, what advice would you give to other leaders to leverage the power of AI and automation in their industry?

My advice to other leaders is to embrace the potential of AI and automation while focusing on people-centered values. Invest in learning continuously and stay up to date with the latest advancements in AI technology. Promote a culture of innovation and encourage your team to experiment and take the risk of calculation. Most importantly, make sure to use AI and automation to empower humans and create value for your business and customers.

Thank you for your excellent interview, and hopefully readers who know more should visit the algorithm.