When YouTube introduced it Premium Light Lite Tier in Marchthe goal is to provide people with a way to see fewer ads on YouTube. Dextero said it only took three months, but YouTube has increased the number of ads that premium Lite subscribers will see.
News of advertising hiking is spread to subscribers via email, such as Twitter Community Forum and reported by German news website DeskModder.
“We are writing to let you know that, starting June 30, 2025, ads may appear on shorts except for music content and when searching or browsing,” the email reads. “Most videos will continue to remain ad-free.”
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The good news is if you are not involved in music videos or YouTube Shortsthen you may not see much difference when using the app, except for a few ads when browsing. Those who use YouTube for music and shorts will be most affected. Although YouTube Music Subscription Numbers Not the BestYouTube itself remains one of the most popular music streaming services on the internet, so this change could affect many people.
When introduced, Premium Lite is charged As a way to remove ads from “most videos” at $7.99 per month, it’s just over half of the $13.99 YouTube Premium subscription.
YouTube and its users have complex relationships in advertising. Streaming Giant War on advertising blockers begins in 2024making the ad as difficult to stop as possible. Additionally, ads gradually become longer and richer on the free version of the service, which leads to a lot of negative feedback from viewers.
For freelance users, some advertising plans become more invasive. in May, YouTube announces using AI To find out the peak moment in any given video, then select that instant for ad interruption. These peak points are long-term actions on TV, and viewers must wait for ad interruptions to see the conclusions of dramatic cliffs or other emotional moments.
